Gestaltungs|Studio
A design consultancy shaping products, systems, and experiences based on human-centered design principles.
Client Feedback
..
Client Feedback ..
“The first VC feedback called it a ‘Top 1% deck.’ I wanted to explicitly thank you for your help with everything from color choices and layouts to fonts and product design. I really appreciate everything you’re helping us with.”
— Grant, Canopy
“Adding my thanks here as well. Can’t get better feedback than that!”
— Evan, Canopy
Our services
-

User Research
Human-centered design is at our core. We empathize with real user needs, identify pain points, and execute based on data-driven insights.
-

Product Strategy
Bringing together user insight, business intent, and technology, we define clear product directions that guide ideas into scalable products.
-

UI/UX Design
We design intuitive, consistent interfaces across products and systems, ensuring clarity, usability, and continuity.
-

Industrial Design
We design physical products that balance form, function, and feasibility. From concept to production, we ensure clarity, usability, and lasting quality.
Design Approach
We bring together user insight, business intent, and technology to define clear product directions and guide concepts from early exploration to production, covering the full journey from consulting to PoCs and MVPs, through to manufacturing readiness.
The German word “Gestaltung” means designing with intention, function, and meaning – beyond styling. Good design is a strategic product decision that guides the entire development process, not an afterthought.
Meet our team
-

Iris Koser-Rojas
Co-Founder & Design Principal UX
UX Consulting | Strategy | UI Design | Product Innovation
Iris has 15+ years of international experience shaping complex digital products and intelligent systems. Her work spans product strategy, user research, interaction architecture, AI-enabled experiences, and high-fidelity design across global programs. She combines strategic thinking with deep design expertise, translating emerging technologies and complex requirements into intuitive, refined, and scalable products. -

Martin Rojas
Co-Founder & Design Principal ID
Industrial Design | User Research | CMF | DFM | Gen AI
Martin has 15+ years of international experience shaping products, mobility, and transportation concepts across the U.S. and Germany. His work spans industrial design, advanced vehicle design, future mobility, eVTOL, and AI-enabled design workflows, combining strong conceptual thinking with product development, technical feasibility, visual storytelling, and a deep understanding of user needs and manufacturing requirements.
We make products thrive.
Providing you with clear product direction, scalable solutions, and meaningful user experiences.